A few work highlights for
Ian Goode
Most recent position
Creative Strategy & Systems Lead for North America @ Meta
Personal Work
Drawing has become a daily practice for me as an exercise in experimentation, and craft. What started with a simple 4-color Bic ballpoint pen turned into an exploration of how far I could push such a basic tool, eventually discovering a way to blend the inks into full-color images. I try to draw for at least 30 minutes a day whenever I can.
If you want to see more, my Instagram is full of them.
Instant Experiences | Ad Product
When Meta launched Instant Experience, the goal was to rethink what a mobile ad could be. I helped develop the creative framework that guided how brands built within the format. Today it’s one of the most immersive ad products on the market, turning a tap into a full-screen brand experience with the industry’s highest average dwell time.
Macklemore music video
As the owner of my creative production company, I partnered with Macklemore on multiple projects. For this video, I served as visual supervisor, overseeing the creative process and directly executing the visual effects that brought the concept to life.
Video Creation Kit | Ad Product
Video Creation Kit has generated billions in revenue and became the foundation for how Meta approaches templated ad creation today. I helped develop and launch the product, which gave advertisers a simple way to transform still assets into video directly inside Ads Manager, unlocking video creation for brands that didn’t have the time or resources to produce it themselves.
Huggies
On this project I wore two hats: running my production company and also jumping in as the key artist. It was one of those times where I got to lead the big picture while still getting my hands dirty in the creative work, which made the project especially rewarding. The campaign went on to win several creative awards, which made the experience even more special.
Children’s Hospital for Adult Swim
This started as a straightforward shoot, but after we wrapped the showrunner had a new idea: what if the entire cast wore clown makeup like the main character? A reshoot wasn’t possible, so instead of scrapping the idea I illustrated the face paint by hand, shot by shot. It was one of those last-minute pivots where problem-solving and creativity came together to make the impossible work.
Meta’s Creative Shop Reels
Once a quarter, my team partnered with a production company to reinvent how our organization showcased its work. The goal wasn’t just to highlight projects, but to make the reel itself a creative collaboration. In this edition, we worked with a studio specializing in hand drawn animation and character design, developing a reel that felt less like a recap and more like an original piece of art celebrating the team’s creativity.
